INSPIRING EVENTS

Elderly care is about not just the physical well-being of a person, it's about making sure that people are able to enjoy life, whatever stage of life they are at. Creating fabulous interiors with original, often bespoke, artwork and designing our own furniture is the foundation for the real creativity to begin. That's where our superb, carefully chosen Events Managers come in. Tasked with planning a huge variety of events and activities, we encourage not only our residents, but their families, friends and the local communities to enjoy themselves. We are unique in opening our care homes in the evenings and weekends, not just during the normal working day. This reduces isolation, positively promotes social interaction and enhances the local community as a result. We use this as a platform for our marketing which focuses on our four USPs chief of which is our 'Inspired & Stimulating' social events, attended by many and followed by those who can't be there on social media platforms and our busy online news boards at each home.

ALL INCLUSIVE

This, our most popular USP speaks for itself. When deciding how to charge for care we looked at those aspects of a person's life which affect wellbeing, and then we sought to reduce them one by one. With "isolation" tackled head-on by our socially driven ethos, we then took on "worry" and decided that the only way to do this was through transparent pricing which was all-inclusive. Then we noticed that a lot of care homes make the same claim of all inclusivity, so we had a closer look.

We discovered that the definition of all-inclusive varied massively and wanted to change it so we did. Included in your weekly fee in a Berkley Care Group is everything you would expect; food, washing, care and comfortable surroundings but also some more. A lot more. You can take your chauffeur driven car out, have a nail polish, invite your friends over for dinner, watch whatever you like at the cinema, enjoy an evening event and not have to worry about an extra penny. It's usual for new residents and their families to be surprised at just how much is included but it works, it reduces worry and forms the bedrock of trust between home, resident and family.

See what's included in all our homes. Press play.

HIGHER STAFFING

In order for residents to be able to enjoy everything on offer to them, we have to ensure that they have access and help to be able to take part and utilise the home as much as possible. All the pictures and bespoke furniture in the world are no good if you can't use them. This is why we make sure that there is always somebody to help.

Residents at BCG homes don't have to worry that they are being a burden with tired, overworked staff stretched between too many tasks. They want relaxed company and someone who has the time to spend chatting, or gardening, or simply watching the world. Planning ahead and hitting our ambitious targets means we are able to manage a smooth transition from a home's opening to its maturity.

Find out what our staff think about us. Press play.

DAY CARE

Day care allows non-residents to enjoy all the benefits of our homes for a short period of time. There are so many advantages. Carers can use us as a safe and happy alternative when they are unable to be present; the home provides variety and social interaction for those who spend much of their time alone; and a day at one of our homes is an ideal way of trying prior to moving in permanently.

We like to think we offer something special in a visit to us. Recipients can being they day by being collected chauffeur driven limousine or mini-bus, take breakfast, lunch and dinner, participate in the enjoyment of any of the activities, enjoy the free bar and events and use of all the home's facilities. At the end of the day our chauffeur will ensure you have a relaxing drive back to your own home. What could be better.

FINE & PRIVATE DINING

The jewel in the crown for the foodies among you will be our fine dining rooms with superb menus created by our expert chefs with fine wine to accompany. Our residents are welcome to invite their families and friends for dinner or lunch, a special birthday or celebration, or just because they feel like it. Again, all-inclusive means just that - all this is included in the fee.

That's what sets our care homes apart from the others – attention to the real desires of the individual, not just words. When we say that we want our residents to treat it as their home, we mean it. Having space to invite your friends round in turn makes visiting hours longer, more relaxed, more enjoyable. .

HOTEL STYLE SERVICES

With each home we build we look to enhance the level of services and facilities we offer. We take inspiration from some of the finest hotels around the world - whether it's the design of the bar or the service their concierge offers. Our staff have full hospitality training to make all our residents and guests feel most welcome and special. We are first and foremost, hotels offering outstanding care. And that is truly new in our industry.

SOCIAL MEDIA

All our homes have fully embraced modern media, using facebook and twitter to keep families and friends up to date with activities within our homes. And we won't just stop there, with bespoke mobile apps in development that will further bridge the generation gap between our residents and their families.

• Groveland Park
• Shinfield View
• Cumnor Hill House
• Ryefield Court
• Leycester House

MODERN MARKETING & COMMUNICATION

Completely different to usual care home marketing.

Dignity and respect, something that most care homes are proud to announce they offer. But to us this is the bare minimum and a given and we spend considerable effort to promote our care homes in a modern and unique way without being patronising to our audience. Beginning with naming, branding and build coverings, to final signage, websites, brochures, flyers, vehicle wraps, promotional material, advertising, sponsorships, posters, menus, videos, photoshoots - the list does indeed go on and on. But the message is always that all our of our public facing messages or materials reflect the quality of and backs up our brand.

LUXURY

The term 'luxury' is often adorned to a care home, and in many cases overused. We were one of the first operators in the UK to offer such a high standard of fit and finish in our homes, but we are pushing the boundaries even further. We are expanding the market for luxury care and where we lead others follow.

Our designers scour the UK for inspirational designs. Our homes feature bespoke artwork, such as from Scarlett Raven, some of which include augmented reality to offer depth to the experience. Furniture is all individual, where cost is not the deciding factor - if it looks original and great we will buy it. These are not ordinary care homes, but truly a wonderful place to spend time.

View some of the interiors at Shinfield View, Press play.